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Fill That Sales Slump Without Cold Calling.
It's cheaper to keep an old client than get a new one -and this simple technique will help you focus your efforts and be very helpful to your existing clients. read more>>

Getting Maximum Results from Your Yellow Pages Ads.
Insider secrets to actually making money on your Yellow Pages advertising investment, from the man who wrote the book. read more>>

Headline Starters
Here's a little experiment. Read all the throwaway mail you get this next week and see what ideas you can adapt to your own advertising and promotional materials. I just did it and you'll find some good ideas to get your started in this article. read more>>

How To Get "Slightly Famous."
The best clients and customers are those who seek you out because they have already heard of you. How do you make this happen? By becoming a ·center of influence· within your industry - the one people consider first and eagerly refer to their friends! read more>>

How To Get Prospects To Buy Your Services.
There are two kinds of clients; motivated and unmotivated. And here's a little secret for you. Not many of your competitors are making the effort to find the unmotivated clients! So this is a tremendous opportunity for you to get new business. read more>>

How To Host a Successful Open House.
One of the best ways to invite the public to learn about your business is by hosting an open house. People love the chance to get a "behind the scenes" look at what you and your business are all about. These ten tips will support you in hosting your own studio open house. read more>>

How To Use Your Business Cards.
Why you should hand out your business cards for pennies -and pay just pennies for them, too. read more>>

Insider Secrets: How To Develop Your Business Identity.
The importance of a good business name and graphic identity. For some subscribers, this might be overkill; you've already got a good corporate identity program in place...but even if you do, here's a few tips and techniques you may not have implemented yet. read more>>

Marketing Costing You? You're Doing It All Wrong.
If you think of marketing only as an expense, the odds are that your marketing is nowhere near as effective as it could be. And so, here's a smarter way of thinking about marketing. What would happen if you thought of your business marketing as a revenue-generator? Here's how to do it. read more>>

Part 1: Low-Cost, High Impact Postcards.
When compared to other forms of mailed advertising, postcards can be super cost-effective. For example, compared with a direct mail package, the postcard is cheaper to produce, cheaper to print, cheaper to prepare (no stuffing, folding or sealing)... read more>>

Part 2: Low-Cost, High Impact Postcards.
In this second installment, we'll show you three ways to get the most out of this inexpensive promotional tool, 12 ideas to jump-start your own postcard campaign, an insider secret on a cheap way to keep your mailing list up-to-date, and a few more great tricks. read more>>

So They've Opened The Envelope. Now What?
Second in a series on low-cost, basic direct marketing techniques. Getting the envelope opened is just the first step. Now, you've got to capture your prospects attention and lead him or her through your message. Here's how. read more>>

Stretch Your Ad Budget With "Earned Rate" Discounts.
Here's a little-known insider trick from advertising agency media buyers that allows you to take 'earned rate' discounts on your magazine and newspaper ads, even if you contract for just one ad insertion at a time! read more>>

Testimonials - A Powerful Marketing Tool!
While they might want to buy from you, people are often afraid of making a costly or embarrassing mistake. And testimonials from satisfied customers are a great way of soothing those anxieties...while at the same time, helping whip up enthusiasm for you and your products and services. read more>>

Use "Sticky Marketing" To Draw In Customers.
Rather than trying to coldly pitch prospects who may be oblivious to you, or putting the competition down, the solution is to get more 'sticky,' and keep building your company brand. As opposed to typical marketing methods, which are akin to being... read more>>

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