"Million Dollar Copy" is not just a book on how to write good copy.

It's a mindset for video producers that will turn your words into gold.

Instant Download, plus hard copy backup and complete book on 2 audio CDs, Copy Evaluation Certificate, $89. VBA members save 20%

As soon as your order is complete, you'll be able to instantly download a .PDF copy of "Million Dollar Copy." We'll also send you a backup copy by mail within 24 hours of receipt of your order, as well as the complete course on two audio CDs. You'll get many extra hints and tips on these CDs that are not in the print version! Play 'em in your vehicle, load them into your personal audio player. A few repeated listenings will really help you in grasping the concepts of "Million Dollar Copy" and applying them to everything you write! We've also indexed both hour-long CDs so you can easily start and stop at handy reference points.

Instant Download of complete "Million Dollar Copy" book only, $39. VBA members save 20%

This is not your typical book on copywriting. For one thing, it's only about 80 pages long.

And it's not a manual on writing sales letters.

This is a collection of ideas, techniques, and concepts that form a mindset leading to what I call "Million Dollar Copywriting."

That is, simply, how to make your products and services an absolute necessity in the minds of your prospects!

"Million Dollar Copy" isn't a technique or a process. It's a way of thinking, a way of approaching copy that significantly increases your results. It goes beyond what traditional copywriting texts cover, often delving into areas I've never heard discussed anywhere else.

"What's In It For Me?"

If you want to learn how to write AND learn some really cool things about the art of writing -no holds barred, you want this book. In it, you'll discover:

What "Million dollar copy" really is - and how mastering it can make you a ton of money.

How your copy affects every aspect of your business - not just sales.

Five myths that can cripple your copy. And guess what? The odds are good you believe at least three of these.

The most important skill for any copywriter. Unless you've heard it from me, you probably haven't heard this before. And you need to.

A simple trick that makes product creation easier -such as Special Interest Videos, books, manuals, online instructional things -makes your offers clearer and stronger, and almost guarantees that your copy will be easy and exciting to read. (When I say simple, I mean really simple.)

How to determine the central focus of your offer, and why that's important.

How to dramatically increase the perceived - and real - value of your offer.

What kind of offer increases sales and profits - even if no one ever buys it!

Why you do not want to roll an offer out to your best customers first.

How to get your prospects to create their own benefits for your product. This is a powerful technique, and deceptively easy to use.

The real difference between features and benefits. Again, if you haven't heard this from me, you probably haven't heard it.

Ultimate benefits - the key to the vault. How to find them, how to use them.

Some of what you'll read here is basic stuff. Unfortunately, a lot of it isn't covered in many existing courses. If you're new to writing sales copy, it's stuff that you'll find useful as you learn. Bold claims, I know. But we'll back it up with our 60-day Guarantee of Satisfaction. If you don't like it, let us know. We'll refund your purchase in full -no questions asked. Instantly downloadable, with backup copy on CD and fully-indexed audio CDs! We'll also include a Certificate for a Copy Evaluation from Steve Yankee -value, $75. So grab your copy now, and get started. It'll be the most fun you've had learning in a long time.