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Sample Video Business Advisor Articles
Here are a few sample articles to give you an idea of the kinds of
things you'll find in our Members Area. These articles are reprinted
as they originally appear in the members-only
section of this site.
 DOWNLOAD:
Makeup Tips for On-Camera Talent
Here's a nifty little article you can print out and provide to your
clients and prospects when they have to appear on camera. It'll help
them look their best and make you look like the expert you are!
read more>>
 Sample
Video Production Contract.
Here's a sample production contract you can put to work immediately
as a guideline for your own agreements for producing corporate, industrial,
live events and other video productions. read
more>>
 Put
Your Demo On Your iPod
Want to make certain you're never without your bridal video demo or
corporate video demo? Put it on your iPod or your PVP. Heck, put it
on your cell phone! Here's why you should and how to do it properly.
read more>>>
Secrets Revealed!
How to REALLY Organize Your Work.
Back when I was young, I had a boss who had lists of lists. While
I thought nothing about hiring a crew of studio musicians and walking
into a sound studio with only a vague idea of what music theme we'd
produce for an industrial video soundtrack, Al (not his real name)
would have a list for each day of the week, including Saturdays. Which
invariably started with "shower and shave. read
more>>
 Ten
Secrets to Shooting Great Wedding Videos
Whether you’re just entering the videography field or looking
to add wedding videography to your list of services, these 10 insider
secrets will help you produce professional weddingvideos, right from
the start. read more>>
Using Music Legally: Some
Helpful Resources
As music companies continue to initiate lawsuits and deliver stiff
fines, even independent media professionals must be more careful than
ever in choosing soundtrack material. read
more>>
 Produce
A Dynamite Demo Tape!
If you don't have a demo tape --or you've got one that isn't doing
the job --don't feel like the Lone Ranger. A good demo tape is a rare
commodity in our business, simply because we're like the shoemaker
of legend. Many times we're simply too busy making shoes for other
people to take the time to put shoes on our own (barefoot) children.
read more>>
How
To Overcome Client Price Objections
I got an interesting phone call the other day from a producer friend
of mine, asking me how my company overcomes customer price objections.
I know this is not an isolated instance; we've all run up against
this one time or another. Rather than back down immediately and run
the risk of blowing your profit margin, I suggest you try my tried
and proven way of finding out why a customer believes your price may
be too high: read
more>>
 Build
Your Own Microphone Boom.
Want a mike boom but staggered by the high cost of buying? Make your
own, following these easy instructions. It'll look great and perform
just like the pro models, but at a greatly reduced cost. read
more>>
 How
To Copyright Your Video Productions
Ready to protect your video productions against unscrupulous video
pirates and thieves? Before you apply for a copyright on your work,
there are a couple of things about copyright law that you ought to
know. read more>>
Make Money
With Your Letterhead
Is there a way you can actually MAKE money with your letterhead? Indeed
there is, and we'll show you the secret in this article! read
more>>
 The
Benefits of Incorporating Your Video Business
I'm always surprised to learn that most small business aren't incorporated,
that many are just doing business under an assumed name. Here are
the benefits of incorporating. read
more>>
Make Yourself
The Video "Go-To-Guy (or Gal...)
This is a time when small video business owners are facing increased
competition. It's harder to get noticed because the world has gotten
"noisier." read more>>
 Handling
the Price-Sensitive Customer
So what do you do when a prospect calls up, says they have a wedding,
a corporate presentation or some other type of event that needs to
be videotaped, and the first thing they ask is your price?
There's a better way to get more of this business than revealing your
rates! read more>>
 How
to Prepare A News Release
Welcome to the press release: a terrific promotional tool that'll
cost you only a few sheets of paper, a couple of stamped envelopes,
and an hour or two of your time. Follow the simple advice I'm about
to give you and you can turn that modest investment into literally
hundreds of dollars worth of valuable magazine and newspaper space...
read more>>
 Videotape
Formats, Old...and New
Ever wonder just how many videotape formats you've seen come and go?
Do you remember the days of M-I, Recam, those 2" machines that
were the size of a vacation cottage? Our friend Jason Olson put together
this handy guide to existing and obsolete video formats for your enlightenment
and edification. read
more>>
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