STEVE YANKEE RELEASES "MARKETING SECRETS OF THE
WEDDING VENDOR SUPERSTARS" TRAINING PROGRAM.

New DVD is 15th Release for Video Business Marketing Expert

EAST LANSING, MICHIGAN -Steve Yankee believes that great marketing yields great business. In his newest DVD release, "Marketing Secrets of the Wedding Vendor Superstars," the small business marketing expert and author shares some of the little-known secrets of bridal business superstars; secrets that are equally applicable to small video and event businesses. Secrets that, if used, can make a significant difference in business volume and profits.

The secret of the successful bridal vendors, says Yankee, isn't only in the memorable service they provide their clients; it's in the way they use some little-known marketing techniques to position themselves as superstars. And, instead of having to chase prospects down, they end up have clients lining up to do business with them!

"Whether you're selling flowers, invitations, providing photography, videography, deejay services, catering, or a facility for the reception, the real answer when your prospect asks "What's in it for me?" Yankee says, "is you."

Presented and videotaped live in August 2007 at a meeting of the Buffalo Bridal Association, "Secrets of the Wedding Vendor Superstars" was produced by Michael Add One/Wedding Vendor Superstars Fantaske and his crew at Key Video Productions, also in Buffalo.

The informative and entertaining program is approximately 50 minutes long and covers a variety of topics:

· How to make yourself look larger-than-life -and why it's critical to your business success
· How to turn your prospects into autograph seekers
· How to get your unfair share of the best advertising there is...for free
· How to create irresistible offers that easily convert prospects into customers.

A writer, video producer and business owner, and the author of many books, reports and programs on business marketing and video production techniques, Yankee is dedicated to "the relentless pursuit of profits" for videographers and small video business owners. The founder of The Video Business Advisor, his popular "Weekly Video Tips" newsletter is read by thousands of videographers, and he's a regular columnist and contributing editor for EventDV magazine.

More information about "Marketing Secrets of the Wedding Vendor Superstars" DVD can be found online at www.VideoBusinessAdvisor.com, where it is also available for purchase at $32.95. Or contact Yankee's office at (517) 333-6173.

-0-

Return to Press Room>>